“If she can do it, this is something I can do” – A participant in the “Becoming an outdoorswoman” program, on the effect that Sarah Palin has had on the increased attendance at hunting and firearms programs.

As Sebastian pointed out, “The stereotypical soccer mom is the gun control key demographic.” As more of them begin to say “Hey, I can do this too,” and begin to understand and enjoy hunting, shooting sports, and gun ownership, the Bradys and their friends lose key supporters.