Lauer started with DuraCoat, which Mayor Bloomberg decided was a risk to police, because criminals could color their guns to look like toys. This turned out to be better advertising than Lauer could hope for, and sales spiked. Bloomberg also opened the door for them, so “The Bloomberg Collection was introduced. In talking to the people there, they said that there is a direct positive effect on sales every time Bloomberg opens his mouth.
The “New York” gun has a lot of features that are not visible in the magazine shots:
Yes, that is Mayor Bloomberg’s phone number.
You can also stencil Mayor Mike’s smiling face on your Bloomberg Collection gun.
Or you could have it engraved. Note the spray can selector markings.
There are also plans for Steve & Mike bobbleheads. Steve’s daughter Amy has contacted Bloomberg’s office several times to find out what gun he should be holding, and in what color. They have yet to hear back.
August 19, 2008 at 7:45 am
[...] Some guns that are sure to drive Mayor Bloomberg up a wall. [...]
August 19, 2008 at 7:54 am
[...] The Bloomberg Collection! [...]
August 19, 2008 at 8:07 am
I met them at the NRA convention and tried to convince them to Duracoat my Prius.
August 22, 2008 at 2:00 pm
[...] Guns in the hands of Good People Are You a Manufacturer? Gov. is OK with Armed Teachers The Bloomberg Collection The Fortis [...]
August 24, 2008 at 9:54 pm
I am clueless about so many gun things… I have so much to learn. I just learned how cool DuraCoat is! Thanks for the lesson.
August 24, 2008 at 10:07 pm
We all have a lot to learn. That’s a big part of the fun!